You've trained, now what?
Commercial, Brand & Marketing strategy for newly qualified
Medical Aesthetics Practitioners.
You’ve learned how to deliver the treatment. Now you need to work out the foundations, without wasting money on the wrong things.
Plan the business first. Then build the brand around it.
Alexis Drake | Founder
MScCMktrMCIMCIPDFIPI
Qualification creates a whole new set of questions.
Clinical training tells you how to deliver treatments. But there isn't always time to teach the commercial, brand and marketing principles that ensure long-term success.
new practitioners ask themselves
01
Where should I actually offer my treatments?
Home? Rent a room? Partner with a salon? Open my own clinic?
02
Who else is already doing this near me?
How can I understand the competition? And how far will clients realistically travel?
03
Why would someone choose me over another practitioner?
Especially when we're offering many of the same treatments.
I move you from training to trading.
When I heard how many newly qualified practitioners were struggling to turn their training into a viable business, I recognised a problem I was unusually well equipped to help solve. I offer specialist, strategic support for those in the medical aesthetics field.
why alexis is different
CMktr
Chartered Marketer
Professional standards in marketing strategy
I submit evidence of my ongoing professional development to CIM each year to retain my Chartered status.
MSc
Master's in Marketing
Postgraduate strategic training
Theoretical grounding in marketing strategy, leadership and commercial decision-making.
What clients say
“Before Alexis stepped in, my brand felt like a half-finished brief. She unearthed what was working, showed me the cost of the gaps, and gave me practical fixes my marketer could act on immediately. Despite the challenge of establishing a practice in a new country, I walked away with a clear roadmap and a business that felt aligned with the level I wanted to operate at.”
Siobhan B